NEW RICKY'S FIELD GUIDE — SUCCESS WITH SMS + AI CALLING

they call him…

STICKY Ricky

SMS + AI dialing, stacked on the sequencer you already run.

GET EARLY ACCESS
scroll to meet ricky

your sequencer, plus…

SMS + AI
CALLING.

Sticky Ricky is the outbound layer that texts and calls your leads —
straight from the sequencer you already run. Not another CRM.

plugs into Instantly · Smartlead soon · webhooks for the rest

🤖 Bot? Read this

same sequence, more firepower

WHAT RICKY ADDS

+ RICKY ADDS YOUR SEQUENCER
💬
+ SMS DAY 3 “saw you looking… 👀”
📞
+ AI CALL DAY 5 qualifies & books the slot
💬
+ SMS DAY 7 calendar link, zero friction
🤝
DAY 8 MEETING HELD

Your sequencer never changes. Ricky adds SMS + AI calling to your outbound.

sneak a peek

SEE RICKY WORK

Emails, texts & AI calls — one sequence, building itself.

how it works

THE THREE-ACT CLOSE

FWIP!
Ricky leaning on a brick wall under neon light
ACT 1

YOUR SEQUENCER SENDS

Keep your sequencer exactly as it is. Ricky syncs the sequence and watches every open, click, and reply in real time.

BZZT!
still thinking it over? 👀 ok who told you a little birdie named data
ACT 2

RICKY TURNS UP THE HEAT

No reply by step three? A text lands on their phone — same thread, same lead. Opt-outs and quiet hours handled.

RRRING!
Ricky working the phones in a neon-lit office
ACT 3

THE PHONE RINGS ITSELF

Warm leads hit the power dialer. Cold ones get the AI dialer. You only pick up for the live transfers.

Ricky in a blue suit, plotting SMOOTH.

plays nice with others

BRING YOUR OWN
SEQUENCER

You spent months tuning those campaigns. Ricky doesn't ask you to move — he plugs in beside them and adds the channels email can't reach.

  • Two-way Instantly sync, live today. Sequences, leads, and events mirror both directions in seconds. Smartlead's up next.
  • One reply stops every channel. Nobody gets a text after they already said yes.
  • Suppression lists stay sacred. One opt-out kills email, SMS, and calls together.
INSTANTLY — LIVE SMARTLEAD — SOON + API & WEBHOOKS

Marcus — Ricky here. You opened the proposal twice 👀 want me to hold the Thursday slot?

how much is this gonna run me

Starts at $97/mo, and the plan you were eyeing is $297. Worth 15 minutes with Dana to see the math on your list?

we already have a sequencer tho

Keep it — that's the point. Ricky plugs in beside it and adds texts like this one. Thursday 2pm still open 😉

ok that's actually smooth. book it.

✓ MEETING BOOKED — THU 2:00 PM · SEQUENCE PAUSED

No human typed Ricky's side. That's Smart Convo.

step three is a text now

SMS INSIDE
THE SEQUENCE

Emails warm them up. Texts get read in minutes. And when they reply, Ricky's AI answers — Smart Convo works every thread like your best rep, straight through to a booked slot.

  • A native step, not a bolt-on. Sits between email four and call one.
  • Smart Convo replies in seconds. Questions, pricing, brush-offs, the scheduling back-and-forth — AI-handled, in your tone, with the whole thread as memory.
  • Trained on your offer. Your docs, pricing, and FAQs — it never freelances a discount.
  • Knows when to stop. Books the meeting, hands hot leads to a human, honors every opt-out instantly.
  • Every word lands in the unibox, threaded next to the emails. 10DLC & quiet hours handled.

the boiler room, minus the boiler

THE PHONE RINGS ITSELF

AI DIALER

Ricky's voice works the cold list

  • Qualifies, handles the brush-offs, books the meeting
  • Voice cloning — sounds like your best rep on every call
  • Custom handling instructions — your script, your guardrails
  • Knows your offer — trained on your docs, pricing & objections
  • Total recall — walks in knowing every email, text & past call
  • Live-transfers the hot ones mid-call
  • You only talk to people ready to talk

Every call logged. Every follow-up scheduled. Nobody slips.

the rest of the arsenal

EVERYTHING STICKS

TOTAL RECALL

Built-in memory. Every open, reply, text, and call transcript feeds the next touch — the SMS references the last conversation, the AI walks into every call knowing the whole story. Nobody gets treated like a stranger twice.

SYNCS BACK TO EVERYTHING

Replies, bookings, and call outcomes stream straight back to your sequencer and CRM. Webhooks both ways — events out, triggers in.

OPENERS THAT DON'T SUCK

AI first lines pulled from the lead's site, socials, and news. Never “hope this finds you well.”

BEST-TIME ENGINE

Ricky learns when each lead actually answers and schedules the next touch to match.

DELIVERABILITY RADAR

Bounce spikes, blacklists, and domain health watched per sequence — before the damage spreads.

REPORTS THAT BRAG

Channel mix, connect rates, revenue per sequence. Screenshot-ready for Monday standup.

“but my platform has SMS built in…”

BUILT-IN VS. BUILT FOR IT

Built-in SMS is a checkbox somebody shipped for launch day. Ricky is the whole channel — owned infrastructure, an AI that texts and calls like your best rep, priced to scale. The tale of the tape:

TKO!
THE TAPE ✗ BUILT-IN ✓ STICKY RICKY
YOUR NUMBERS Recycled from a shared pool — a stranger's spam rep Fresh, never-owned, registered to you alone
PHONE LINES One number for the whole workspace Multiple lines on every plan
VISIBILITY Replies scattered across tabs One unibox — email, SMS & calls per lead
MEMORY Every touch starts from zero Built-in memory — texts & AI calls open with full context
SMS REPLIES Blast goes out, you type every reply Smart Convo — AI works the thread to a booking
CALLING A click-to-dial button AI voice agent — calls, qualifies, books, live-transfers
PRICE AT SCALE Per-seat × your team, plus platform margin Flat from $97 — overages get cheaper as you grow
STANDALONE SMS only inside their steps Full SMS + AI-call cadences — sequencer optional
FLOWS “Step 3: send SMS” Branch on replies, opens & call outcomes
REPUTATION You find out when replies flatline 24/7 spam-flag & filtering radar on every number

Built-in is a feature. Ricky is a channel.

no suits, no surprises

PICK YOUR TERRITORY

Ricky walking the neon strip at night, brick phone in hand

NEON NIGHTS

testing the water

$97/mo

One rep, one sequencer, first taste of the layer.

  • 2 phone numbers
  • 500 SMS segments/mo
  • 60 AI talk minutes/mo

THE FULL LAYER

  • Native Instantly sync — Smartlead soon, webhooks for the rest
  • SMS steps inside your sequences
  • Power dialer + AI voice agent with live transfer
  • One thread per lead — emails, texts, calls & transcripts
  • 10DLC, opt-outs & quiet hours handled
  • Webhooks in & out + API

Overage: $0.03/SMS segment · $0.35/AI minute

GET STICKY
VIP pool party at the Palm Club, members only

VICE CITY

full operation

$597/mo

Agencies and heavy senders who run the night.

  • 12 phone numbers
  • 6,000 SMS segments/mo
  • 600 AI talk minutes/mo

THE FULL LAYER

  • Native Instantly sync — Smartlead soon, webhooks for the rest
  • SMS steps inside your sequences
  • Power dialer + AI voice agent with live transfer
  • One thread per lead — emails, texts, calls & transcripts
  • 10DLC, opt-outs & quiet hours handled
  • Webhooks in & out + API
  • THE VIPER ROOM — Ricky's premium community

VICE CITY VIP

  • Priority number provisioning
  • Dedicated onboarding

Overage: $0.02/SMS segment · $0.25/AI minute

GET STICKY

Every plan ships the full layer. Ocean Drive & Vice City unlock THE VIPER ROOM — Ricky's premium community.

before you ask

QUICK QUESTIONS

Is Sticky Ricky a CRM?

No — deliberately not. It's an outbound layer. You keep your sequencer and your CRM; Ricky plugs in beside them, adds SMS and AI calling to the same sequences, and syncs the outcomes back.

Which sequencers does it plug into?

Instantly, today, with native two-way sync. Smartlead is in the works. Anything else — lemlist, Reply.io, Woodpecker, or your custom stack — connects through webhooks (in & out) and the API right now.

How does the AI dialer actually work?

Ricky's voice agent calls the leads you route to it, qualifies against your script, books meetings on your calendar, and live-transfers hot leads to a rep mid-call. Every call is recorded and transcribed onto the lead.

Is the texting compliant?

10DLC brand and campaign registration, automatic opt-out processing across every channel, and quiet-hours enforcement are built in. You bring a lawful basis to contact your list — Ricky handles the mechanics.

What's an SMS segment?

Carriers bill texts in segments — roughly 160 plain-text characters (70 with emoji). Longer messages use more segments. Every plan includes a monthly allowance, then cheap per-segment overage.

What happens when I hit my plan limits?

Nothing stops — extra usage just bills at your plan's overage rate (from $0.02/segment and $0.25/AI minute on Vice City). See pricing.

All questions, answered →

Ricky and his partner, ready to close

ready to get

STICKY?

Early access is rolling out crew by crew. Grab a spot before your competitors' phones start ringing themselves.

No card. No spam — ironic, we know. Waves onboard in order: the list is the line.