CHAMP
IN THE PINK CORNER
STICKY RICKY
The outbound layer. Plugs in beside the sequencer you already tuned and stacks SMS + AI calls on the same leads, in the same rhythm.
✓ ADDS CHANNELSknow your options
FOUR WAYS TO ADD CHANNELS.
ONE THAT DOESN'T HURT.
You want SMS and calling on top of your cold email. There are four ways to get there — three of them cost you your stack, your time, or your thread history. Here's the honest breakdown.
CHAMP
CONTENDER Nº1
THE RIP & REPLACE
A sales platform that wants your sequences, your CRM, and your quarter. Everything works together — once you migrate everything.
MONTHS TO MOVECONTENDER Nº2
THE BOLT-ON
An SMS point tool firing from a separate tab. It has no idea what your sequencer sent five minutes ago — and never will.
BLIND CHANNELSCONTENDER Nº3
THE SECOND SCREEN
Dialer software living in its own window. Reps call from one tool, email lives in another, and the thread exists only in your head.
TAB Nº14| Sticky Ricky (outbound layer) |
Rip & replace with a sales platform |
Bolt-on SMS point tool |
Separate dialer software |
|
|---|---|---|---|---|
| Keep your current sequencer | ✓ That's the whole point | ✗ Migrate everything | ✓ Usually | ✓ It doesn't know it exists |
| SMS as a native sequence step | ✓ Sits between email four and call one | ~ If the platform has it, on their terms | ✗ Separate campaigns, separate logic | ✗ No SMS at all |
| AI dialer with live transfer | ✓ Qualifies, books, bridges a rep mid-call | ~ Rare, priced enterprise | ✗ | ~ Power dialing yes, AI agent rarely |
| One thread per lead across channels | ✓ Email, SMS, and call recordings together | ✓ Inside their walled garden | ✗ Replies live in another tab | ✗ Calls logged nowhere near email |
| Reply on one channel stops the others | ✓ Automatic, instant | ~ Within their channels only | ✗ Manual list surgery | ✗ Manual |
| 10DLC, opt-outs, quiet hours handled | ✓ Registration + enforcement built in | ~ Varies | ~ Registration yes, cross-channel opt-out no | ✗ Not their problem |
| Outcomes sync back to your CRM | ✓ Webhooks + native sync | ~ After you migrate the CRM too | ~ CSV exports if you're lucky | ~ Depends |
| Time to first stacked sequence | Days — connect, provision, go | Months of migration | Weeks of duct tape | Weeks + a new tab habit |
| Pricing | ✓ $97–$597/mo, public | ✗ "Talk to sales" | ~ Per-seat + carrier fees | ~ Per-seat |
the short version
KEEP THE STACK. ADD THE CHANNELS.
Sales engagement platforms want you to move in. Point tools leave your channels blind to each other. Sticky Ricky takes the third path: your sequencer keeps doing what it's great at, and Ricky stacks SMS and AI calling on the same leads, in the same rhythm, with one thread of truth — synced back to whatever CRM you already believe in.
ready to get
STICKY?
Early access is rolling out crew by crew. Grab a spot before your competitors' phones start ringing themselves.
No spam. Ironic, we know.